Great Brands Are Built, Not Bought. 

 

 
 
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NEWS

Jeff Rosenblum discusses Friction on Nasdaq Speed Read

Friction Author Jeff Rosenblum joins host Jay Shetty for this weeks installment of Nasdaq Speed Read. Jeff discusses the effects of Friction on the finance community. For them, the bottom line is the bottom line.

Yikes! A Bad Hire Costs a Company How Much?

TV Glenn was joined by Jeff Rosenblum, co-author of Friction, one of the books Glenn has asked his staff to read while shifting the company in a new direction. Rosenblum talked about the vast importance of hiring well and how this small step can drastically change the overall effectiveness of a company.

Today’s Consumers Are ‘Walking Billboards’ for the Brands They Love

Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, said co-author Jeff Rosenblum. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.

Friction Authors Team Up with Special Spectators for an All-Star Fundraiser and Social Media Partnership

For the month of July, all author proceeds will be donated to Special Spectators. In addition, people can post a picture with Friction the book to social media for an additional $10 donation per post.

Jeff Rosenblum Keynote Session at Ad Tech Conference in November

A Closer Look at The Groundbreaking Strategy Behind The World's Passion Brands.

Friction gets placed on #1 on Summer must Reads.   

This slick volume by digital ad agency execs uses elegant typefaces to dress up a serious critique of modern marketing: Most ads don’t work, and brands must adapt.

Jeff Rosenblum joins Cheddar TV to speak about Friction

Broadcasted from the New York Stock Exchange, Jeff defines a passion brand as a "brand people love at an irrational level. It's the brand that gets tattooed on customers' arms. It's the brand that charges exorbitant prices, yet produces unwavering loyalty."

Jeff Rosenblum discusses Friction on Bloomberg Radio

Bloomberg Markets: Rosenblum on What Makes a Passion Brand. Jeff Rosenblum Founder Questus Discusses his book "Friction: Passion Brands in the Age of Disruption." 

Facebook Live with Jeff Rosenblum and Ivy Connect

Tune in to livestream IVY Co-Founder & CEO Beri Meric sitting down with Jeff Rosenblum, Author and Marketing Expert, about his new book, 'Friction.'

 

Brush Stokes Podcast powered by Canvas Magazine

Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. 

Sirus XM's Business Radio powered by The Wharton School

Jeff joins The Wharton School's Business Radio to discuss the release of his new book, Friction.

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Fast Company Author Page

Jeff Rosenblum is a pioneer, a disruptor, an innovator and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.

Ad Age Author Page

Jeff Rosenblum is an avid writer for Ad Age. Jeff Rosenblum is founding partner of digital brand-building agency Questus and co-director of the documentary "The Naked Brand."

Snap is Clown Car 2.0

“What Snap offers isn’t very unique or defendable,” says Jeff Rosenblum, cofounder of Questus, a digital-ad agency based in San Francisco. “I’d say they are going to be fighting very hard for the small piece of the pie that won’t be owned by Facebook and Google.”

Jeff Rosenblum speaks on Abc Radio

The author of Friction Passion Brands In The Age Of Disruption joins BizNinja radio to talk about the revolution of advertising.

 

Jeff Rosenblum gets featured in the Daily Beast 

Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind