Jeff Rosenblum interviewed for the Biz Ninja podcast

LIVESTREAM IVY Co-Founder & CEO Beri Meric sitting down with Jeff Rosenblum, Author and Marketing Expert, about his new book, 'Friction.'

Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. 

“What Snap offers isn’t very unique or defendable,” says Jeff Rosenblum, cofounder of Questus, a digital-ad agency based in San Francisco. “I’d say they are going to be fighting very hard for the small piece of the pie that won’t be owned by Facebook and Google.”

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